Changes to BLE 2013 announced - Licensing.biz

Changes to BLE 2013 announced

Next year's show will be split into three key segments in response to visitor feedback.
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Brand Licensing Europe 2013 will receive a number of changes to its showfloor.

Next year's event will be merchandised into three key segments: Art, Design & Image; Entertainment & Character; and Brands. The organisers say this will 'create the ultimate shopping experience for retailers, licensees and sales promotion professionals.

The changes come in response to visitor feedback requesting more sport, heritage, fashion, food and beverage, automotive and corporate brands at the show.

There will be a dedicated area in the new West Hall for the Brands segment, with a 'Brands Bar' and meeting place. The new area will also feature a Brand Experience Theatre.

The new layout will have its own dedicated marketing campaign, promoting all exhibitors and their brands.

"These new initiatives will enhance the BLE visitor experience, and engage new visitors in the world of licensing" said Jessica Blue, Brand Licensing Europe event director.

Ciarán Coyle, Managing Director for Internationa at Beanstalk added: "It can only benefit exhibitors to see more attendees and new visitors coming through the door. We are fully supportive of the plans and look forward to next year’s event.

"We see this as a positive step forward for the show."

In the meantime, BLE 2012 runs from October 16th to 18th at London's Olympia. 

View our Brand Licensing Europe 2012 preview online now.

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