Our focus on the mobile sector continues this week with the second in a series of regular contributions from Hamlins' Ian Down.
A further three new exhibitors at this year's Brand Licensing Europe - JCB Consumer Products, Bulldog Licensing and Emma Schonenberg - will be profiled throughout the week.
Warner Bros' evergreen property Scooby-Doo is our brand profile of the week, while readers can find out more about Abbey Home Media in this week's company profile slot.
In addition, Brand Licensing Europe event director Jessica Blue steps into the My Life in Licensing hotseat.
And, on top of all this, Wednesday is The Licensing Awards, so, if you can't attend, stand by to find out the winners on Thursday morning.