Companies warned over Olympic branding - Licensing.biz

Companies warned over Olympic branding

Rules in place to prevent ?ambush marketing? by businesses who aren?t Olympic sponsors.
Author:
Publish date:
1_london-unofficial.jpg

Retailers and firms are being advised to ‘play the patriotism card’ during the Games instead of using official Olympic branding.

Companies displaying official London 2012 Olympic imagery in window displays, such as the iconic five rings, could be ordered to take them down. And retailers could get into trouble if unofficial Olympic products are sold.

UK parliament previously passed the 2006 London Olympics Games Act, which gives sponsors and licensees exclusive authorization to associate themselves with the Olympics.

Read the full story on ToyNews.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

16_Ian Down small.jpg

SPORTS MONTH: Ambush Marketing and the 2012 Olympics

With the Beijing Olympics upon us and the brand licensing sector desperately racking its collective brains to work out how to survive the impact on business of the credit crunch, plans just might be hatching to shore up business with some merchandise-planning themed on the 2012 Games...

Featured Jobs