Retailers and firms are being advised to ‘play the patriotism card’ during the Games instead of using official Olympic branding.
Companies displaying official London 2012 Olympic imagery in window displays, such as the iconic five rings, could be ordered to take them down. And retailers could get into trouble if unofficial Olympic products are sold.
UK parliament previously passed the 2006 London Olympics Games Act, which gives sponsors and licensees exclusive authorization to associate themselves with the Olympics.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.