Entertainment and character brands to lead charge at Licensing Expo 2015 - Licensing.biz

Entertainment and character brands to lead charge at Licensing Expo 2015

Licensees, manufacturers and retailers head to Las Vegas to celebrate sector now worth over $114 billion.
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Entertainment and character brands are expected to be the big pull at this year's Licensing Expo as more than 15,700 flock to Las Vegas to celebrate a sector worth over $114 billion.

Alvin and the Chipmunks, Angry Birds, Barbie, Dora the Explorer and more will all share the limelight at the annual event, scheduled for June 9th to 11th at the Mandalay Bay Convention Center in Las Vegas.

Popular brands such as My Little Pony, The Simpsons, Sonic the Hedgehog, and The Very Hungry Caterpillar will be on the lookout to create new partnerships at the show.

“Licensing Expo is the ideal platform to showcase entertainment brands and characters," said Jessica Blue, vice president of Licensing Expo.

"Licensed products capture more than $259.9 Billion in total retail sales worldwide, and this show is where many of those products are conceptualised.”


More than 450 companies will exhibit at this year's show, including the likes of Activision, BBC Worldwide, Cartoon Network, CBS Consumer Products, Hasbro and Nickelodeon.

"Licensing Expo is a keystone event for Nickelodeon Consumer Products and all of our terrific global partners," added Pam Kaufman, chief marketing officer and president consumer products, Nickelodeon.

"Our annual partner presentation and expansive footprint on the show floor have worked together to keep Nickelodeon and iconic characters like Spongebob, Dora and Teenage Mutant Ninja Turtles top of mind with virtually everyone attending the show."

Meanwhile, DreamWorks Animation will be on hand to showcase its latest multi-year Netflix slate and Awesomeness TV content.

Jim Fielding, Head of Global Consumer Products, DreamWorks Animation and AwesomenessTV, said: “Licensing Expo is an important venue for us to connect with key and prospective partners on the ever-changing landscape and pace of our business.

"DreamWorks’ multi-year Netflix slate and AwesomenessTV’s transformative content and distribution model have truly disrupted the way that we approach traditional best practices in licensing and at retail.”

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