FEATURE: Central Eastern promise

Licensing.biz talks to the organiser of Licensing Forum-CEE about the upcoming show and why it's becoming more important.
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Originally started as a conference four years ago, Licensing Forum-CEE has now evolved into a two-day trade fair, with exhibition space almost doubled from when it first began.

This year’s event runs on March 10th and 11th at the Intercontinental Warsaw in Poland. There will be over 20 exhibitors – licensors and agents – representing hundreds of properties. For the first time there will also be licensees and distributors of licensed products exhibiting, too. Some 700 visitors are expected through the doors.

"CEE is now one of the world’s leading growth areas for licensing and merchandising," says Christine Annechino from organiser Licensing Brands International.

To read the full interview with Annechino, click here.

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