The list of finalists has been revealed for the Best Licensed Marketing Communication category at this year's Licensing Awards.
The 2011 finalists are:
Monkey Coming Home & Christmas Campaign for PG Tips - Bulldog Licensing
Mr Happy Should've Gone to Specsavers - Chorion
Speedy Gonzalez Advertising Campaign for Virgin Media - Warner Bros
Timmy Time Fairy Non-Bio Books Promotion - Aardman Rights
Wallace & Gromit Christmas Stamps for Royal Mail - Aardman Rights
Wallace & Gromit Great British Tea Party for Yorkshire Tea - Aardman Rights
The judging panel for the award was chaired by Richard Pink, MD of promotions specialist Pink Key Consulting. He was joined by Mark Brown, Weapon 7; Martin Croft, The Institute of Promotional Marketing; Alan Harrison, SmileyWorld; Richard Hollis, BBC Worldwide; Dave Lawrence, Brave; Andrew Thatcher, Blue Chip Marketing; and Rosa Wilkinson, The Value Engineers.
The award was introduced as a reflection of the important role promotions and marketing communications now play in the licensing business.
"We were all extremely impressed by the quality of this year's entries," Pink commented. "There were many innovative and exciting examples and it proved very difficult to decide on a shortlist and a worthy winner, but we got there eventually."
The Licensing Awards takes place on September 13th in The Great Room at London's Grosvenor House Hotel. It will be hosted by Greg Davies.