First finalists revealed for Licensing Awards

Bulldog, Aardman, Chorion and Warner Bros all up for Best Licensed Marketing Communication accolade.
Publish date:
Social count:

The list of finalists has been revealed for the Best Licensed Marketing Communication category at this year's Licensing Awards.

The 2011 finalists are:

Monkey Coming Home & Christmas Campaign for PG Tips - Bulldog Licensing
Mr Happy Should've Gone to Specsavers - Chorion
Speedy Gonzalez Advertising Campaign for Virgin Media - Warner Bros
Timmy Time Fairy Non-Bio Books Promotion - Aardman Rights
Wallace & Gromit Christmas Stamps for Royal Mail - Aardman Rights
Wallace & Gromit Great British Tea Party for Yorkshire Tea - Aardman Rights

The judging panel for the award was chaired by Richard Pink, MD of promotions specialist Pink Key Consulting. He was joined by Mark Brown, Weapon 7; Martin Croft, The Institute of Promotional Marketing; Alan Harrison, SmileyWorld; Richard Hollis, BBC Worldwide; Dave Lawrence, Brave; Andrew Thatcher, Blue Chip Marketing; and Rosa Wilkinson, The Value Engineers.

The award was introduced as a reflection of the important role promotions and marketing communications now play in the licensing business.

"We were all extremely impressed by the quality of this year's entries," Pink commented. "There were many innovative and exciting examples and it proved very difficult to decide on a shortlist and a worthy winner, but we got there eventually."

The Licensing Awards takes place on September 13th in The Great Room at London's Grosvenor House Hotel. It will be hosted by Greg Davies.

Click here for ticket information or call Tracey at Event Solutions and Promotions on 01372 841001.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.