FOCUS ON: London 2012 - Licensing.biz

FOCUS ON: London 2012

Some of the official product due out for the Olympic and Paralympic Games.
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Golden Bear
01952 608308

With the firm’s initial mascot range already available, Golden Bear has introduced new mascot products marking one year to go.
The new London 2012 Union Jack mascot range features Wenlock and Mandeville in patriotic skins. The line includes plush toys in various sizes, plastic figurines, pens and charms.
An addition to the core mascot range is the new feature plush toy, Winning Wenlock. Available from October, the toy dances to the official mascot song and will be backed by a hefty TV ad and PR campaign through autumn/winter and spring/summer 2012.
The Team GB range will launch from September including soft toys, pens, figurines, charms and key rings.

MV Sports
0121 748 8000

Focusing on the Team GB signature colour ways of bold red, white and blue, alongside the official British Lion insignia, MV has developed a range of bikes and wheeled toys to appeal to a broad age range.
Headlining is a selection of Team GB bicycles. In addition to two 12-inch young children’s bikes, there are Team GB BMXs in sizes 12, 14 and 16-inch, plus two new racing style models in 20 and 24-inch sizes.
The two larger bikes are especially suited for athlete emulation, combining sleek frame design with Team GB graphics with a unique feature on child size bikes, racing bike style drop handlebars.
In addition, MV has a range of accessories such as flags, bells, bottles and combination sets.
To complete the Olympic range, MV has put together an array of wheeled toys. As well as skates and skateboards, the collection will include an assortment of scooters such as tri-scooters for younger children; an inline scooter; a time trial scooter with an on board speedometer; BMX style stunt scooter and a racing style scooter with large wheels, suitable for children and adults.

Winning Moves
020 7298 9505

British Olympic Legends Top Trumps (£3.99) includes over a century of British talent from Eric ‘Chariots of Fire’ Liddell to Rebecca Adlington’s Beijing double. Players will be able to see if Chris Hoy is the greatest ever cyclist, who triumphs out of Seb Coe and Dame Kelly Holmes and if anyone can beat Sir Steve Redgrave.
A London 2012 Top Trumps Tournament (£24.99) will also launch. Packs include British Legends, World Legends, Paralympic Heroes, Olympic Sports, Ones to Watch and Fantastic Olympic Moments.
Finally, London 2012 Olympic Games Edition Monopoly (£29.99) includes Games venues such as the Olympic Stadium and Aquatics Centre, as well as other venues around London and across the UK.

Magmatic
0117 9542 787

The firm has created a special London 2012 version of the award winning ride-on suitcase Trunki.
Available in sheer white, the Trunki has turquoise and red union jack detail, official Olympic and Paralympic logos, plus sparkly horns.
It is made from the same hardwearing plastic as adult suitcases and is hand luggage approved. It features two carry handles, secret compartments, locking catches, bits pouch and teddy bear seatbelts (or internal straps). The London 201 Trunki is CE marked, holds the EN71 safety certificate and is fully recyclable.
Available from this month for £40, the suitcase is being sold through London 2012 shops, John Lewis and trunki.com.

Hornby Hobbies
01843 233500

Hornby has an extensive range of London 2012 Olympic and Paralympic games souvenir Hornby train sets, Corgi die-cast toys, figurines, key rings and Team GB Scalextric.
The range’s flagship product is the Team GB Velodrome Cycling Set (£69.99). It follows the traditional Scalextric slot racing format and has two miniature cyclists dressed in Team GB outfits. Available from September, the set include two handheld controllers and 15 track pieces, which create a banked Velodrome circuit.
Hornby also has a special range of London 2012 Great British Classic toy vehicles, a five-piece collection of British vehicles – the Routemaster bus, Black Cab, Classic Mini, Concorde and tube train (£9.99).
The collection also includes 3D die-cast key rings (£6.99) inspired by British vehicles, landmarks and the London 2012 mascots and venues.
In addition, the Destination London 2012 Taxi collection is an assortment of 40 cabs each representing a different Olympic or Paralympic sport. Four taxis are being released every three months before the Games, with the first 20 already available. Each taxi comes with a miniature ‘collect them all’ leaflet and individually numbered products to aid the search and collect. Hornby will be supporting the collection with a range of 40 real life liveried taxis out and about on London roads from now until the time of the Games. Each are priced at £4.99.
Finally, Hornby also has miniature die-cast replicas of the official London 2012 mascots, dressed as characters including a Queen’s Guard, a police officer and a Beefeater (£9.99 each).

Hy-Pro
01582 670100

Hy-Pro will be launching its Olympic sports and toys range this autumn/winter.
The firm has collectable Team GB ducks, with cycling, swimming and boxing themes. In addition, the company is confident of success with its other Team GB key lines such as inflatable mascots, mini balls and gymsack sport sets. Hy-Pro believes it has something in its range to suit all pockets from sports balls and outdoor games, through to pocket money lines.

Rainbow Productions
020 8254 5315

Costume character company Rainbow Productions is manufacturing the costumes and will manage the personal appearances of Wenlock and Mandeville.
The firm originally translated the mascot designs into walkabout characters ahead of the public debut in May 2010. Since then, they have been widely used at schools all over the UK as part of ‘Get Set’, the London 2012 education programme. The characters have also supported sponsors, licensees and retail partners through a series of nationwide appearances.
Rainbow was also the mascot provider to the Athens Olympics in 2004.

Spearmark
01480 213633

Spearmark has launched an extensive range of housewares products across the historic, mascot, Team GB and London 2012 themes.
At the younger end of the scale there are mascot lunchbags, melamine and drinkware items including puzzle mugs, novelty character straws and 3D Wenlock and Mandeville water bottles.
In Spearmark’s core range are adult cool bags, lunchboxes with integrated freezer gel, drinkware items such as sports bottles and water bottles with gel freezer stickers, plus aluminium and stainless steel bottles.
Due to launch in September, the Team GB and Paralympics GB ranges will also include water bottles and lunchbags in red, white and blue team colours.
In addition to the housewares, Spearmark also has tinware product – including cake tins, tea, coffee and sugar tins – due to launch in November.

Cohen & Wilks
0113 391 7837

Childrenswear supplier Cohen & Wilks has been appointed the official baby and toddler 0-5 years apparel licensee for London 2012.
Several ranges have been launched using the colours of the London 2012 palette, with design features including the Union Flag, the mascots and the London skyline. The firm also has a patriotic Team GB range in the red, white and blue colour palette.

Panini
01892 500105

Panini will be launching the official sticker collection and trading card game for the London 2012 Olympic and Paralympic Games, as well as sticker sheets.
Both the sticker and trading card game collections – due for release early next year – include facts, figures, guides to the games and imagery. Each Olympic discipline will be covered from archery to wrestling. The collections will also be supported by extensive promotional campaigns including national newspaper sampling, widespread cover mounting with a selection of key children’s titles and sampling and promotions with major retailers, sports clubs and regional newspapers. TV and PR campaigns are also planned.
The sticker sheets will launch this autumn. The sticker album starter pack is priced at £1.99, with sticker packets 50p, while the trading card starter pack will be £4.99 and the cards 60p. Sticker sheets will be £2.50.

That Company Called If
01751 475757

Toy retailers looking to present a more rounded Olympics offer to customers could introduce IF’s bookmark lines, made in plastic, paper and metal.
The range is presented in co-ordinated displays, with a compact design making it ideal for placement on a counter top or near a pay point. There are a range of display options, with all the firm’s London 2012 lines designed with euro slots and can be adapted for counter displays, floor spinner or clip strips.
Prices range from £2 up to £8.

Honav UK
020 7515 0446

Honav has a range of pin badges which include iconic London images such as a London Routemaster bus, taxis and landmarks.
There are also badges showing the London 2012 logo, as well as Union Jacks and the mascots of the Games, Mandeville and Wenlock. Retail price points range from £4 up to £250 for collectors.
According to Honav, the mascot launch pin sold out in two days and is now selling on second hand markets at roughly four times the retail value.

Links of London
0203 463 4000

Links of London has designed a range of collections to celebrate the Games coming to the UK. Alongside new versions of its Sweetie and Friendship bracelets, the firm will also be launching two new collections for London 2012: Play and Medley.
Beads and charms can be threaded together in the Play range to collect moments from favourite London 2012 experiences. The Olympic colours feature in an array of delicate heart, star and four-leaf clove beads, while a selection of sports-themed charms are also available.
Meanwhile, Medley is an evolving range of discs for necklaces and bracelets. Consumers can collect and combine individual discs featuring London skylines, the four elements (earth, wind, air and fire) and sporting pictograms.
The popular Sweetie and Friendship lines have also been given a London 2012 twist. The colours are seen in Sweetie stones and Friendship threads, while there is also a new family of charms representing many of the Olympic and Paralympic sports.
In addition to these collections, Links will also be offering a host of precious metal gifts including key rings, trinket boxes, photo frames and cufflinks among other items.

Highlander Outdoor
01506 438438

The firm has an extensive line of Olympics merchandise including a kids' sleeping bag. It is available in two styles - envelope and mummy - with both coming packed in a small rucksack for children to carry. They are also branded with the Olympic mascots.

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