The Licensing.biz Power List, an annual celebration of the top licensed properties of the last 12 months, will be revealed in a 52-page glossy book to be launched at Brand Licensing Europe on October 13th.
Licensing.biz will also be hosting a party that evening to celebrate 2015’s Most Influential Licensing Brands.
In addition, the glossy book will be bundled with the November issue of ToyNews and with interactive entertainment title MCV.
There are a limited number of advertising and sponsorship opportunities available for this prestigious and influential publication – for more details contact Jodie Holdway on firstname.lastname@example.org or Carole Eagles via email@example.com, or call 01992 535 646.
In order to compile the Licensing.biz Power List 2015, we will be surveying 200 executives from all areas of the licensing business (including brand owners, licensees, retailers, licensing agents, media (print, radio and television), events firms and costume character companies) to find the most influential brands.
Last year Frozen, LEGO, Orla Kiely and FIFA World Cup 2014 were all named in the Power List.
This year the independent judging panel will be asked to choose their top three properties in the following categories: Character & Entertainment, Brands, Art & Design and Sports.
When making their choices judges will consider factors such as commercial impact, creativity, innovation, longevity and retail presence.
Crucially, licensors and agents cannot vote for their own properties to ensure the Power List is as representative and fair as possible.
Mimram Media, an agency headed up by NewBay Media’s former head of digital Stuart O’Brien and Licensing.biz’s erstwhile publisher Lisa Carter, to handle the Power List.
For non-sponsorship enquiries about the Power List, contact Lisa.Carter@mimrammedia.com or call her on 07970 164201.
For general enquiries about the Licensing.biz Powerlist 2015 contact Billy Langsworthy at firstname.lastname@example.org or call 01992 535647.