Glow Europe will be returning to Olympia next month for Brand Licensing Europe, this time showcasing the licensing potential of its new collectible toy, Bumpeez.
The range launched at UK retail on August 24th, with the firm forecasting over 50 million Bumpeez to be sold over the next three years.
Glow Europe is now looking for a UK licensing agent to take on the brand, sign the right partners and continue to develop its presence at retail.
"Bumpeez has massive licensing potential," commented Jeroen Menting, MD of Glow Europe. "The natural next step for kids who are becoming fanatical about collecting Bumpeez is to form a deeper connection with the brand through owning and interacting with branded merchandise and licensed products."
In addition, Glow Europe will also be using BLE to further develop its licensed promotional loyalty scheme business. To date, the firm has produced over 200 million collectable toys for European loyalty programmes on behalf of companies including Carrefour, Unilever and Nestle.