Half Moon Bay adds Thomas Crapper brand - Licensing.biz

Half Moon Bay adds Thomas Crapper brand

Historic bathroom name to launch gift range at Spring Fair in February.
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Giftware company Half Moon Bay has signed a two-year deal with classic bathroom brand Thomas Crapper.

The firm will be producing a range of merchandise including toothbrush holders, mugs and an emergency plumbing kit for the UK. The collection will be showcased at Spring Fair at Birmingham NEC in February.

"We are very excited to launch this new gift range; it truly offers something unique to the market," explained Ashley McCracken, senior product manager at Half Moon Bay. "The history of the brand taps into the current demand for nostalgic yet fun products."

Adam Bass, director of Golden Goose, the licensing agent for Thomas Crapper, added: "Thomas Crapper is a world renowned brand name that is ripe for development. The merchandise launch is the first step in the roll out of some very exciting plans for 2011."

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