'Heston Blumenthal of the perfume world' Odette Toilette brings vintage scents to BLE

Toilette will host a seminar looking at the history of perfumes during the 1940s and how archive collections can inspire modern products.
Publish date:
Social count:
0 0odette.png

The various scents of women of the 1940s will be used to demonstrate how archive collections can inspire modern products in a unique seminar at this year’s BLE.

Scent historian Lizzie Ostrom – known by the industry as Odette Toilette – will host an interactive session titled A Good Vintage: Licensing the 1940s with Imperial War Museums in the Brands and Lifestyle Theatre on Tuesday, October 11th.

Often described as the Heston Blumenthal of perfumes, Ostrom will be joined by IWM’s David Fenton, head of retail and admissions, publishing and brand licensing and Anne Anne Buky, licensing consultant.

The session will look at the history of perfumes during the 1940s through an exploration of IWM’s collections, as well as its toiletries range for Marks and Spencer.

“This interactive trip back in time, complete with the sights and scents of the 1940s, is a first for BLE,” said Anna Knight, BLE brand director.

“This is a fantastic way to demonstrate just how a brand’s history can be used to promote its future. The session is a must attend for anyone looking to learn more about the IWM’s collections and understand how innovative museum and heritage licensing can generate successful revenue streams.”


0 sony playstation stand.jpg

BLE revs up gaming focus for 2017

Sony Interactive Entertainment’s Mark Howsen will hold a keynote during this year’s event, focusing on how gaming can help reach a broader audience.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.