HoHo Rights to introduce Mimi and Bibi at BLE

New girls' fashion brand will focus on set of twins with opposite personalities.
Author:
Publish date:
Social count:
0
mimiandbibi.png

HoHo Rights is looking forward to the launch of its new girls' fashion brand, Mimi and Bibi at Brand Licensing Europe this October, with a retail launch planned for 2014.

Targeting girls aged five to nine, Mimi and Bibi are already the stars of an interactive storytelling iPad App, allowing readers to follow a series of stories from four different characters' points of view.

The brand focuses on Mimi and Bibi, a set of polar opposite twins, with a new design to reflect the characters' personalities. With Bubble Gum fun mixed with gothic grunge, girls are given the chance to decide if they are having a Mimi Day or a Bibi Day.

Helen Howells, joint managing director of HoHo Entertainment, said: "We are really excited about BLE this year and Mimi and Bibi is just one of our new planned launches.

"We love Mimi and Bibi and we think little girls everywhere will too. The design perfectly reflects the girls' differing characteristics and we aim to launch initially at retail next year with fashion, stationery and gift lines."

Joint MD and head of production, Oliver Ellis, added: "As a forward thinking children's entertainment company we are encouraged by the continual growth of new media and will be supporting Mimi and Bibi with some innovative online content to coincide with the planned retail launch in 2014."

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.