Interactive sector key for Target at BLE

LittleBigPlanet and EyePet to form major part of firm's presence at Olympia.
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Target Entertainment Group has unveiled its property line-up for this autumn's Brand Licensing Europe, with PlayStation brands set to feature heavily.

TEG will be looking to sign more deals for PlayStation software IPs including LittleBigPlanet, Invizimals and EyePet, all of which will be making their debut at Olympia.

Licensing opportunities include apparel, accessories, plush, toys and games, gifts, pet products, figurines, car accessories and posters.

Target signed an agreement with Sony Computer Entertainment Europe in April to act as the consumer products agent for PlayStation software IP in the UK and EMEA.

In addition, the Brand Champions-owned Brit Chicks fashion and lifestyle property will be pushed, with TEG looking to kick off the licensing programme with fashion, publishing and gaming products.

Target will also be representing pre-school animation Fluffy Gardens and live action comedy series Emu on its booth.


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