International visitors boost Book Fair

More than 25,000 people attended this year?s London Book Fair.
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An increased level of attendance from international visitors has contributed to the 25,302-strong attendance figure achieved at this year’s London Book Fair.

The show saw an increase of the number of countries represented on stands by 17.5 per cent to 67, while the total number of main stand holders and sharing companies rose to 1665 from 1624 in 2007. More than 100 seminars and events took place, attended by some 3,000 people.

Organisers have attributed the growth of the number of international visitors to the selection of the Arab World as the Market Focus; some 40 Arab authors attended the Fair, drawing major interest.

Emma House, exhibition manager international development, London Book Fair said: “I am delighted with the success of the international exhibits this year. In particular, the success of the Arab World Market Focus is a testament to three years’ of planning and collaboration with the British Council. We already have interest from exhibitors from the Arab World in taking stands at next year’s Fair, which is proof of our ability to deliver commercial opportunities. The Market Focus provides a platform for long lasting business partnerships, and plans are already in place to build on these.”

Alistair Burtenshaw, group exhibition director, Reed Exhibitions, added: “The second year at Earls Court has been even better than the first. Having spoken to numerous exhibitors I know that we have listened to their needs and succeeded in providing better facilities and opportunities for doing business.

"The expansion into Earls Court 2 gave us the extra space and amenities that this growing Fair requires. The Gourmand Cookbook Corner, Market Focus Deli, Literary Cafe and Champagne Bar were very popular innovations and will, we hope, be making a welcome return next year.”

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London Book Fair

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