Manford, famed for his resident position as team captain on Channel 4's 8 out of 10 Cats presented by Jimmy Carr, will present this year's awards.
The ceremony takes place next Thursday September 10th at the Royal Lancaster Hotel in London, where this year’s winners of the best licensed products, retailers and licensed properties will be announced.
Ian Hyder and Jakki Brown, directors of The Licensing Source Book Europe, commented: “With less than a week to go, The Licensing Awards 2009 are set to deliver a fantastic evening that the industry will really enjoy.
“Together with our headline sponsor Brand Licensing Europe and LIMA UK, official supporter of the awards, we welcome top comedian Jason Manford as our host for the evening whose comic genius will add to making this a night to remember.”
Created by The Licensing Source Book Europe, part of Max Publishing, the Licensing Awards celebrate the best achievements over the past year across entertainment, brands, sport and celebrity properties in the evolving world of licensing.
Brand Licensing Europe is headline sponsor of the awards and industry trade association, LIMA UK are an official supporter of the awards with The Light Fund as the charity beneficiary.