Sony Music is to co-host the prestigious Opening Night Party thrown annually by UBM at the essential industry event, Licensing Expo.
Taking centre stage at this year’s get together, country music singer and songwriter Jessie James Decker will delight the industry as this year’s special guest performer.
Sponsored by the International Licensing Industry Merchandisers’ Association, the Opening Night Party at Licensing Expo will take place on the evening of May 23rd, 2017 at the Tropicana in Las Vegas.
Jessica Blue, senior vice president, licensing, UBM, said: “We are excited to have Jessie James Decker as the special guest performer and Sony Music as the co-host of Licensing Expo’s Opening Night Party.
“Licensing and brand collaborations are the natural next step as musicians look to develop key partnerships that connect them with their fans. This is the world’s largest licensing party and a must-attend event for the licensing industry.”
Jessica Lewis, SVP brand impact, Sony Music, added: “We are thrilled to co-host the Opening Night Party featuring the recording artist Jessie James Decker and to participate at the Licensing Expo.
“At Sony Music, we are committed to developing integrated new-model solutions for our brand partners, harnessing the emotional power of music to transcend the cultural conversation at mass scale.
“We’re looking forward to engaging conversations throughout the week.”