Kazachok launches dedicated fashion area for 2011 show - Licensing.biz

Kazachok launches dedicated fashion area for 2011 show

New exhibitor area to feature fashion, textile and apparel firms at Paris event.
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Kazachok is launching a new exhibitor area exclusively for fashion, textile and apparel firms at this year's event.

Brands including Elle, Lulu Castagnette, Longboard, Be Someone, Moulin Rouge and Brigitte Bardot have already signed up for the Fashion Floor, which will be located in the global exhibitors' area of the La Halle Freyssinet venue.

"A desire to see brands and licensing opportunities outside the entertainment sector was a common theme in the visitor feedback from the 2010 forum," said Nathalie Chouraqui, director of Kazachok. "Fashion, apparel and textile licensing is already a successful licensing category with tremendous potential and as Paris is a major hub for the international fashion industry, the creation of an exclusive Fashion Floor seems a natural extension to the Forum."

Now in its eighth year, the Kazachok Forum will take place on March 31st and April 1st. Click here for further details.

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