Lawless Entertainment has been appointed as the exclusive North American licensing agent for Atlantyca Entertainment's children's book series, Geronimo Stilton.
Lawless and Atlantyca will exhibit together for the first time at next month's Licensing Expo (booth E73).
The two firms will work together to produce an extensive range of licensed products including toys, games, arts and crafts, apparel, costumes, homewares, stationery, novelty items and more.
Atlantyca Entertainment maintains and manages the IP rights for the Geronimo Stilton brand and all of its franchises.
"Lawless Entertainment is honoured to work with the wonderful Geronimo Stilton," said Cathy Malatesta, president of the firm. "We look forward to presenting this fabulous property during the upcoming Licensing International Expo in Las Vegas in June."
Atlantyca's Claudia Mazzucco added: "Cathy's record of experience with key children's brands speaks for itself. We are thrilled to work with Lawless in the US on Geronimo Stilton to have the opportunity to gain a strong foothold in this vibrant and expanding market where our beloved Geronimo is so well supported."