The London 2012 licensing team has been further bolstered by the arrival of Lesli Zador as marketing manager for licensing and retail.
Zador's role is to oversee the consumer and trade marketing strategy and execution for the licensing and retail programme, supporting the 40+ London 2012 licensees to sell their 10,000+ products. The aim is to achieve £1 billion sales through the UK High Street by the time the Games kicks off next year.
Zador was previously international brand manager at Hit Entertainment, working on properties such as Bob the Builder, Fireman Sam, Angelina Ballerina and Pingu.
She has also held positions at Entertainment Rights and Mills & Boon.