The finalists of the this year's License This! have been revealed. Duking it out at BLE 2012 will be:
I am Merryl, a 'deliberately edgy' property drawn by Daily Mirror cartoonists Kerber and Black.
JELC's Lillipippins - a new artwork brand feautring wild and woodland animals that live in keepsakes.
Modabots - a design concept featuring papercraft robots.
Suzanne Till's Pink Chillies - a brand born out of a love of elephants and features a collection of individual elephant characters and their friends.
Judging panel chair Richard Hollis, Licensing Sales Director Consumer Products at BBC Worldwide, said: “We are delighted to have found four strong, intriguing and contrasting brands for this year’s shortlist.
"There were strong ideas from every category and we debated long and hard about the licensing potential of many good concepts. License This! is proving to be an excellent forum for new ideas and we look forward to the grand finale when the shortlisted brands will present to a live audience at BLE. I’d like to thank the panel for their hard work and to congratulate the final four. Please come and support them on the day – you never know, you might hear about the next big thing.”
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