Licensing Awards 2011: The finalists are revealed

Is your company or brand up for an accolade? Read on to find out.
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The finalists for this year's Licensing Awards have been revealed.

Licensees including Bandai, Vivid, Underground Toys, Penguin, Egmont, Danilo, Blueprint Collections, Kinnerton, Paladone and Monty Bojangles among others have all been selected.

Properties as diverse as Disney Princess, Ben 10, Peppa Pig, The Gruffalo, Star Wars, Nintendo, Hello Kitty, JCB, Jelly Belly, V&A, Arsenal, London 2012, The Beatles, JLS, Betty Boop, Doctor Who and The Simpsons will all be fighting it out.

Meanwhile, retailers which made the final shortlist include Argos, Asda, Sainsbury's, Tesco, Toys R Us, Next, Smyths, John Lewis, Amazon, and Debenhams, to name a few.

"Participation in the Awards at every level has been at an all time high this year," said Ian Hyder, director of The Licensing Awards. "We have seen a record breaking number of products entered, while over 80 top retail buyers have formed the judging panel. The validation and judging panels for the retail and licensed property categories has included many of the most experienced and respected experts from across the industry."

The full list of finalists is as follows:

Best Licensed Toys or Games Range

Ben 10 Ultimate Alien Toy Range, Bandai
Chuggington Interactive Toy Range, Learning Curve
Hello Kitty Roleplay Toys, Dolls Prams and Patio Furniture, HTI
Moshi Monsters Soft Toys and Talking Monsters, Vivid
Peppa Pig Toy Range, Character Options
Star Wars Talking Plush Range, Underground Toys

Best Licensed Dress Up or Party Range

Disney Fairies Costume Range, Christys By Design
The Gruffalo Dress Up Range, VMC Accessories
Hello Kitty Partyware Range, Gemma International
Mr Men & Little Miss Partyware Range, Talking Tables
Sesame Street Dress Up Costumes, Smiffys
Transformers Children's Dress Up, Rubies Masquerade

Best Licensed Children's Apparel Range

Baby Sesame Street for Mothercare, CMI
Beatrix Potter Classic Range for Bhs, Brecrest Babywear
The Gruffalo SS11 Range, Sainsbury's TU
The Gruffalo Outdoor/Garden Range, Briers
Mr Men Kids’ Night-time Wear, Crystal Martin International
Peppa Pig Children's Clothing Range for George@Asda, Blues Clothing

Best Licensed Adult Apparel Range

Glee Ladies Nightwear Range, Branded Clothing International
Sesame Street Ladies Underwear and Nightwear, Somerbond
Star Wars Luxury Adult Bathrobe Range, Groovy UK
Star Wars Men’s T Shirts, Brand Alliance
Visit London Adult Clothing Range, Leap Group
Where’s Wally? Underwear and Nightwear for Next, Somerbond

Best Licensed Written, Listening or Learning Range

Buzz Lightyear Learn & Go, VTech
Ladybird Personalised Fairy Tales, Gift Republic
Moshi Monsters Moshling Collectors Guide, Penguin
Mr Men & Little Miss Books, Egmont
Peppa Pig Electronic Learning Range, Inspirationworks
Waybuloo Book Range, Egmont

Best Licensed Paper Products or Stationery Range

Hello Kitty Calendar and Cards, Danilo
Orla Kiely Paper, Blueprint Collections
Star Wars Classic Poster and 3D Poster Range, GBeye
Super Mario Greeting Card Range, Gemma International
Where’s Wally? Adult Age Birthday Card Range, Woodmansterne
Winnie The Pooh Heritage Baby Gifting, Tigerprint

Best Licensed Giftware Range

Coronation Street Food Gift Range, Kimm & Miller UK
Disney Classic Romeo Britto Giftware Range, Enesco
Hello Kitty Nerdy Range, Blueprint Collections
Marmite Food Gift Range, Kimm & Miller UK
Rubik’s Cube Gift Range, Spinning Hat
Visit London Gift Range, Half Moon Bay

Best Licensed Home Décor, Tableware or Housewares Range

Edward Monkton Kitchen Ceramics, David Mason Design
JCB Simply Slot Together Furniture, Kidsaw
Love Hearts Homewares Range, Paladone Products
Scrabble Home Décor Range, Wild & Wolf
Sophie Conran Buckets Of Fun, Burgon & Ball
Toy Story 3D Lunch Boxes, Premium Factory

Best Licensed Food and Drink Range

Baileys Confectionery Range, Kinnerton Confectionery
Disney Princess Celebration Cake, Lightbody
Robinsons Classic Fruit Sweets, Monty Bojangles
Nando’s Food Gift Range, Kimm & Miller UK
Wallace and Gromit Biscuit Range, Huntley & Palmers
Wispa Ice Cream Range, Fredericks Dairies

Best Licensed Brand Range

JCB Tool Range, B&Q
Jelly Belly Fragrances, Corsair Cosmetics
Lego Clock Range, Clic Time Holdings
Me to You Pet Collection, Pet Range
Rob Ryan Gift Range, Wild & Wolf
Red or Dead Bicycle Collection, Raleigh

The Innovation Award

Fifi and the Flowertots Garden Bulbs and Tools, M&G
Jamie Oliver, Junior Jamie Grown Up Kits For Little Hands, Merison
Me to You My Place Facebook App, Sharkius Games
Play That Tune Board Game, Imagination Games
Scalextric Phone and Ipad App, Sabec
Volkswagen T1 Camper Van Tent, The Monster Factory

Best Pre-School Retailer of Licensed Products

Asda (includes George@Asda)
Sainsbury’s (includes TU Clothing)
Toys R Us (includes Babies R Us)

Best Kids Retailer of Licensed Products

Asda (includes George@Asda)
Sainsbury’s (includes TU Clothing)
Smyths Toys

Best Brands Retailer of Licensed Products

House of Fraser
John Lewis

Best Direct Selling Retailer of Licensed Products

Argos online
Littlewoods/Shop Direct
Next online
Tesco Direct

Top Retailer Award

The winners of the other categories are contenders for this award, as such no finalists are announced until The Licensing Awards event.

Best Pre-School Licensed Property

Disney Princess
Fireman Sam
The Gruffalo
Peppa Pig
Thomas & Friends
Toy Story 3

Best Schoolers/Tween or Teen Licensed Property

Ben 10
Hello Kitty
Moshi Monsters
SpongeBob SquarePants
Star Wars

Best Brand Licensed Property

Jelly Belly
Me to You
The National Trust

Best Sports Licensed Property

Arsenal Football Club
Chelsea FC
Liverpool Football Club
London 2012 Olympics
Manchester United Football Club
St Andrews Links

Best Celebrity Licensed Property

The Beatles
Orla Kiely
Jamie Oliver
Justin Bieber
Sophie Conran

The Best Classic Licensed Property

Betty Boop
Dr Who
The Simpsons
Star Wars
Thomas & Friends
Winnie The Pooh

Best Licensed Marketing Communication 2011 Award

Monkey Coming Home & Christmas Campaign for PG Tips, Unilever and Comic Relief (Monkey is licensed by Bulldog Licensing)
Mr Happy Should've Gone To Specsavers, Chorion
Speedy Gonzalez Advertising Campaign for Virgin Media, Warner Bros
Timmy Time Fairy Non-Bio Books Promotion, Aardman Rights
Wallace & Gromit Christmas Stamps for Royal Mail, Aardman Rights
Wallace & Gromit Great British Tea Party for Yorkshire Tea, Aardman Rights


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