Licensing Awards winners saluted

The winners of this year's Licensing Awards were announced last night in London.
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The judging for the product categories, for which 4,500 products were entered, was conducted by a panel of over 40 of the top retail buyers including those from Amazon, Boots, Bhs, Clinton Cards, Debenhams, HMV, Mothercare, New Look, Tesco, WHSmith and Woolworths.

The judges assessed each product entry considering the following criteria; the excellence of design, innovation and originality; consumer targeting and quality of manufacture and packaging. The award categories recognise products, retailers and property owners. This year’s awards categories include five new awards dedicated to brand licensing (encompassing sports, celebrities as well as general brands).

Ian Hyder, Director, The Licensing Source Book, commented: “The Licensing Awards definitely hit the spot this year. Over 1000 guests attended the star-studded event with top notch entertainment, a record level of attendance, number of entries and sponsors. We have created the winning formula for a top night that is now a firm favourite in the industry calendar that really puts licensing in the spotlight.”

The winners for each of the three categories are as follows:

RETAIL AWARD CATEGORY WINNERS

Best Baby/Pre-School Retailer (aimed at 0-5 year olds) of Licensed Products
M&S
Category sponsored by HiT Entertainment

Best Schoolers Retailer (aimed at 5-9 year olds) of Licensed Products
Woolworths
Category sponsored by 4Kids International

Best Tweens and/or Teens Retailer (aimed at 9-16 year olds) of Licensed Products
New Look
Category sponsored by Chorion

Best Brands Retailer of Licensed Products
Debenhams
Category sponsored by The Beanstalk Group

Best Direct Selling Retailer of Licensed Products
Play.com
Category sponsored by ITV Global Entertainment

Best Overall Retailer of Licensed Products
Play.com
Category sponsored by Mattel Brands

PRODUCT CATEGORY WINNERS

Best Licensed Toys Or Games Range
In The Night Garden Toy Range from Hasbro
Category sponsored by BBC Worldwide

Best Licensed Dress-up and/or Party Range
Dr Who Dress-up from The Christy Group
Category sponsored by Warner Consumer Products

Best Licensed Children’s Apparel Or Accessories Range
High School Musical, Woolworths Exclusive Range from Blues Clothing
Category sponsored by Nickelodeon Viacom

Best Licensed Adult Apparel Or Accessories Range
Sesame Street T-Shirts from Famous Forever
Category sponsored by Hallmark

Best Licensed Written, Listening Or Learning Range
Dora The Explorer, Reader’s Digest Range from Simon & Schuster
Category sponsored by Parthenon Entertainment Group

Best Licensed Paper Products Or Stationery Range
High School Musical 2 Greeting Cards and Calendars from Danilo
Category sponsored by Spring Fair, Summer Fair and Autumn Fair

Best Licensed Giftware Range
The Very Hungry Caterpillar Giftware from Portmeirion
Category sponsored by TV-Loonland

Best Licensed Interactive Range
Planet Earth DVD Game from Imagination Games
Category sponsored by AT New Media

Best Licensed Home Décor, Housewares or Bedding Range
Humphrey’s Corner Bedroom Range from Mothercare
Category sponsored by Jetix Consumer Products

Best Licensed Food Or Drink Range
In The Night Garden Confectionery Range from Bon Bon Buddies
Category sponsored by Kidz Entertainment EEMC

The Innovation Award
Queen Tooth Tunes from Grosvenor
Category sponsored by Cartoon Network

Best Licensed Brand Range – Soft Goods
Jelly Belly Toiletries from Baylis and Harding
Category sponsored by The Brand & Sport Licensing Source Book

Best Licensed Brand Range - Hard Goods
Jack Daniel’s Barbecue Sauces from Baxters Food Group
Category sponsored by Guinness

PROPERTY AWARD WINNERS

Best Baby/Pre-School Licensed Property (aimed at 0-5 year olds)
In The Night Garden
Category sponsored by Character World

Best Schoolers, Tween or Teen Licensed Property
High School Musical
Category sponsored by The Character Group

Best Sports Licensed Property
Liverpool Football Club
Category sponsored by Zap

Best Celebrity Licensed Property
Marco Pierre White
Category sponsored by Danilo

Best Brand Licensed Property
Haynes
Category sponsored by Brand Licensing Europe 2008

The Honorary Achievement Award
Mike Redfern
Category sponsored by Smiffy’s

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