Licensing Expo has confirmed that Amazon VP, Nicholas Denissen will lead the keynote at this year’s big licensing show in Vegas.
Titled Great Expectations: Pace, Selection, Convenience and the Customer, the keynote will take place on May 22 at the Mandalay Bay Convention Center in Las Vegas from 8am to 9am.
In his keynote presentation, Denissen will discuss how Merch by Amazon – a print on demand service that makes it easy for licensors, licensees and content creators to create, promote and sell branded merchandise – is enabling brands to grow their businesses online.
As vice president at Amazon, Denissen plays a critical role in how the e-commerce retailer helps small and medium-sized businesses reach more customers online.
“We are thrilled to have Amazon take the Licensing Expo stage and provide our attendees with information on the rapidly changing commerce and customer landscapes,” said Jessica Blue, senior vice president, Global Licensing Group, UBM.
“Personalisation and speed to market are two significant trends impacting our industry. Attendees will hear how Amazon is enabling brands to address these game-changing consumer trends.”
Steven Ekstract, brand director, Global Licensing Group, UBM, added: “Licensing can decrease time to market for licensees and licensors where collaboration is key.
“As Licensing Expo brings together the most influential brand owners, manufacturers and retailers, it’s the perfect platform to discuss how Amazon is helping brands meet the needs of their customers.”