The key difference that emerged from the 2008 Licensing Show, was the significant increase of strong entertainment and media partners offering new properties. There was a greater international presence at the show, both as exhibitors, and in the show aisles. The top tier entertainment studios all had offerings announced for 2009, with multiple new properties being offered for blockbuster movie launches, as were expected. In addition, new licences were being introduced with already produced and ready-to-air episodes for television, streaming digital segments offered for 24/7 viewing, DVD launches, and other viewing options for the new digitally wired kids and Gen Y parents.
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Reyne Rice is a trends specialist for the Toy Industry Association of America, owners of the October Fall Toy Preview in Dallas and the annual American International Toy Fair which takes place in New York in February.