Licensing.biz Power List 2014 revealed - Licensing.biz

Licensing.biz Power List 2014 revealed

Frozen, LEGO, Orla Kiely and FIFA World Cup 2014 all named as the most influential brands of the last 12 months.
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Licensing.biz this morning unveils its 2014 Power List of the most influential brands.

Voted for by 200 independent industry judges – including licensors, licensees, retailers and agents among others – the four categories each had clear winners: Frozen (Disney) was number one in the Character & Entertainment sector, LEGO was named the number one in Brands for the second year running, Orla Kiely topped the Art & Design category, while FIFA World Cup 2014 took the top spot in Sports.

The Power List – published in association with miPR, and sponsored by Counterpoint Systems – also honours big name properties including Peppa Pig, Despicable Me, One Direction, Cath Kidston, V&A, Tour de France, England Rugby and Manchester United.

In addition, a number of brands climbed significantly from their positions in last year's Power List. These include The Great British Bake Off, Minecraft, Paul Frank, Downton Abbey, Doc McStuffins, London Underground, Smiley, Formula One and Red Bull.

There will also be a chance to celebrate this evening at a special, invitation-only drinks reception at the Hand & Flower.

The full Power List will be distributed with the November issue of ToyNews, as well as selected issues of Music Week and MCV. Copies will also be available from the Licensing.biz team throughout the show.

The top five properties in each category are as follows:

Character & Entertainment

Frozen
Peppa Pig
Despicable Me
Minecraft
Star Wars

Brands

LEGO
One Direction
Coca-Cola
Apple
Tango

Art & Design

Orla Kiely
Cath Kidston
V&A
Emma Bridgewater
London Underground

Sports

FIFA World Cup 2014
Tour de France
Manchester United
Wimbledon
Glasgow 2014 Commonwealth Games

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