LIMA announces seminar programme for Vegas

Over 40 sessions planned for Licensing International to explore issues and trends in the industry.
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Part of the Licensing University program, the sessions will run from Sunday, May 31st to Thursday, June 4th and cover a wide variety of topics, including retail strategies and distribution, corporate branding, legal issues, interactive marketing and international opportunities.

Charles Riotto, president of LIMA said: "The Licensing University 2009 conference program is designed to give attendees the knowledge and tools they need to not only weather the current economic storm but to position themselves to prosper when the economy rebounds.

“Whether you're new to licensing or a veteran licensee or licensor, retailer or manufacturer, there are dozens of worthwhile seminars to choose from, many of which are eligible for credit under our Certificate of Licensing Studies (CLS) program."

The program kicks off on Sunday, May 31st with ‘The State of the U.S. Licensing Industry’ by Marty Brochstein, LIMA's senior VP of industry relations and information.

Immediately after, LIMA will host a two and a half hour ‘Tour of the US Retail Market’ including stops at Fashion Show mall, one of the nation's largest shopping centres, as well as stores in the Boca Park shopping area. Cost for the bus tour is $65.

A slate of ten seminars is planned for Monday, June 1st, half of which are designed for industry newcomers. The day will begin with ‘Licensing for Beginners in Today's Marketplace,’ with Nell Roney, president of Nancy Bailey & Associates. Roney is a 25-year industry veteran with experience as licensee and licensor in a variety of categories.

Among the remaining Monday sessions, two are focused on retail, two offer an international perspective and one will provide a behind-the-scenes look at one of the world's best-known brands: Coca-Cola – ‘Making Your Brand Mean More.’

This year the show will begin with its first-ever keynote address, on Tuesday, June 2nd at 8am. Dan Stanek, executive vice president of the global consulting and marketing research firm TNS Retail Forward, will answer the question: What will the retail landscape look like when sales begin to rebound? The keynote is free for all show attendees.

More than two dozen additional sessions are planned from Tuesday to Thursday.

To view the complete 2009 seminar lineup visit www.licensingexpo.com/conference. Registration can be done online. Sessions have limited seating and registration is on a first-come, first-served basis.

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