LIMA heads to Peru for Latin America Day of Licensing

The industry licensing body is to attend the show as Latin America is named the fastest growing licensing market.
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The licensing industry body, LIMA is heading to Lima, Peru this year for the third annual Latin America Day of Licensing as the territory is named the fastest-growing licensing market in the world.

The show is designed to create new opportunities for companies already operating in Latin America as well as for those looking to enter the growing market.

Taking place on November 8th at the Hotel Atton San Isidro, the conference and exhibition will feature a full slate of discussion on topics such as consumer trends, promotional opportunities, e-commerce and building a brand in the LATAM region.

“Latin America is the fourth largest region for global retail sales of licensed merchandise and the fastest-growing licensing market in the world, according to the 2018 LIMA Global Licensing Study,” says Marty Brochstein, senior vice president, industry relations, International Licensing Industry Merchandisers’ Association.

“LIMA’s Latin America Day of Licensing gives licensors, licensees, agents and retailers the chance to get on the ground and gather the connections and insights they need to grow their business in this hot market.”

Many of the top names in LATAM licensing have already signed on to support the event by exhibiting and sponsoring including Gallina Pintadita, Importadora Bohorquez, Lotus Global Marketing, Mafalda, Mattel, Mercico and Promostock, Mundo Comic, National Geographic, Precious Moments, Sesamo Workshop, Tycoon Enterprises and Zombies Infection.

The event will feature an array of informative sessions including How to Build Your Brand and Drive Profit Through Licensing with Sesamo Workshop and The Value of Brand Experience with Kantar Millward Brown.

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