Trade body LIMA UK has confirmed the speaker line-up and programe for May's Licensing Essentials Course.
Aimed at newcomers to the licensing industry, the all-day course focuses on both the basics, as well as giving delegates exclusive insights into the latest trends and best practice.
Confirmed speakers include Bettina Koeckler, SVP at Chorion; Helen Webster, Blueprint's licensing and marketing director; Stuart Burns, partner at Fisher Forensic; Mark Shipley, director of Shipley Solicitors; Lucie Follett, MD at Maven Metrics; Gary Pope, founding partner of Kids Industries; Jeremy Goldsmith, MD at Event Merchandise; Roger Wade, MD of Brands Inc; and LIMA UK's MD, Kelvyn Gardner.
The first morning session will focus on the fundamentals of licensing and the role of the licensor and licensees, while the second half will look at essential legal and financial know-how.
Meanwhile, the afternoon will take some current trends and best practice, with exclusive sessoons from industry experts on knowing your customer, understanding what social media and internet use shows about children's buying intent and understanding and reaching children on their terms.
The final session of the day will reveal new opportunities in licensing, taking the fashion and music industries as case studies.
The event will be held on May 12th at the new venue of Hotel Verta in Battersea, London. LIMA has secured a preferential rate for delegates staying overnight of £135 (plus VAT, including breakfast).
Early bird rates for the course are available, with LIMA members benefitting from additional discounts. To reserve a place, simply click here to access the application form.
"Our stellar line-up will not only ensure that delegates go away with a solid grounding in the fundamentals, but with sessions on up and coming areas like fashion, music and digital media, will also give them the very latest tips and techniques to incorporate into their licensing programmes - this is information that they will not get elsewhere," commented LIMA UK's Gardner.