Publishers can find out how they can use licensing to drive revenue and extend their own content into consumer goods during a special panel discussion at London Book Fair next month.
LIMA UK MD Kelvyn Gardner will lead the discussion and a Q&A session at the Earls Court show on April 17th between 10am and 11am.
He will be speaking alongside MD at Walker Books, Helen McAleer and Claire Potter, marketing director at Metrostar.
LIMA will also be taking a stand at the fair, which attracts over 24,000 professionals from the international publishing industry, including both licensors and licensees.
According to LIMA's latest international research, publishing is the fifth largest sector of licensing, amounting to some seven per cent of the UK licensing business.
"Publishing has long been a key platform for licences of all kinds, as books and magazines allow the back story and characters of any new property to reach consumers effectively and early," said Gardner. "Additionally, content originating in publishing - Harry Potter, The Gruffalo, The Very Hungry Caterpillar, Horrid Henry - to name but a few, have themselves become major consumer products successes in the wider licensing fields.
"LIMA's presence at this year's London Book Fair will serve to build more business for all of us."
LIMA is offering discounted tickets to members who would like to attend the fair at a price of £10 per person. To reserve a discounted ticket, call or email Saphia Maxamed on 01908 802863.