London 2012 adds CBS Outdoor - Licensing.biz

London 2012 adds CBS Outdoor

Official outdoor advertising supplier signs up as 33rd sponsor of upcoming games.
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LOCOG (the London Organising Committee of the Olympic Games and Paralympic Games) has appointed CBS Outdoor as a tier three provider to London 2012.

CBS Outdoor will exclusively supply LOCOG with outdoor media space to support its marketing campaigns between now and the Games, with the firm becoming the official outdoor advertising supplier to London 2012.

CBS Outdoor's media space includes national bus and tram networks, the London Underground, National Rail and major retail space in London.

These spaces will become a major part of LOCOG's marketing plans and used to support future London 2012 campaigns, including the launch of the volunteering programme later this year and the launch of ticket sales in spring 2011.

"This is a significant deal for us because it marks a shift in gear in our marketing plans which will help us reach millions of people over the next couple of years," said LOCOG CEO, Paul Deighton.

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