The London Book Fair and British Council have revealed its market focuses for the next two years: India in 2009 and South Africa in 2010.
Following the success of the Arab World Market Focus this year, the British Council - the UK's international cultural relations body - will again partner with the London Book Fair on the cultural programme.
Both India and South Africa are big markets for English language books, although both function differently and each presents its own set of challenges.
A series of activities leading up to each Market Focus programme will be unveiled in the run up to next year's Fair, with the seminar programme for India being revealed in early 2009.
The partners for the India Market Focus will be Capexil (a non-profit organisation designed to promote Indian exports) and the Federation of Indian Publishers (FIP). The theme will be 'India Through Fresh Eyes' and the programme will cover linguistic, economic, geographic and demographic issues.
A professional programme will also run, aimed at providing Indian publishers and printers with publishing training, as well as matchmaking opportunities to grow their business.
"We are excited at the prospect of being able to focus on two such rich and diverse publishing industries," said Emma House, head of international development for the London Book Fair.
The London Book Fair will run from April 20th to 22nd in 2009 and between April 19th and 21st in 2010. For further details, visit the website by clicking here.