Waterstones Children's Laureate Malorie Blackman will deliver the creative keynote address at this year's Children's Media Conference on Thursday, July 3rd.
Taking place in Sheffield from July 2nd to 4th, the CMC is now in its 11th year and hosts a global delegation of creatives, producers and distributors of kids' content across all media.
This year's event has a theme of Child@Heart and will include 50 conference sessions and masterclasses featuring leading children's media executives from around the world.
Blackman was appointed Children's Laureate in 2013 and will hold the post until next year. She has written over 60 books for children and young adults, including the Noughts and Crosses series of novels. Her work has also appeared on TV, with Blackman regularly writing for CBBC's Byker Grove.
"All children have a right to be seen, heard and represented in the arts," said Blackman. "The stories we tell as well as the stories we are told - in whatever form - define us as individuals and as a society.
"They show us who we are and what we can be. But are the needs of our children being met? Are all of our children being represented? What can we do to improve the situation."
Greg Childs, editorial director of CMC, added: "Year on year, the CMC continues to explore issues that are relevant to the rapidly changing children's media landscape. We are genuinely thrilled to have someone of Malorie Blackman's standing to deliver this year's creative keynote.
"With the theme of Child@Heart at the core of this year's conference, we are excited to hear her thoughts on what appeals to today's child."