MGL Licensing signs Portico as first UK licensee for Lily & Val

Portico showcased an extensive Lily & Val product line at Spring Fair 2015, spanning gift, stationery, calendars and greeting cards.
Author:
Publish date:
Social count:
0

MGL Licensing has signed cards and stationery firm Portico as the first UK licensee for the Lily & Val brand.

Portico showcased an extensive Lily & Val product line at Spring Fair 2015, spanning gift, stationery, calendars and greeting cards.

Valerie McKeehan is the artist behind the Lily & Val brand and is already a leading name in the field of chalkboard art and each of McKeehan's designs is hand crafted.

"When we saw Valerie’s work we just fell in love with it," said Portico’s Simon Harrison.

"We work closely with her as she generates new artwork for Portico Designs, and have become increasingly impressed with her skills.

"Chalk Board art is very on-trend at the moment, and the brand’s unique selling point is that Valerie creates all of her work on a chalk board, rather than manipulating fonts on a computer screen. We are so excited to be able to bring this talent to the British market.”

MGL Licensing executive Katie Sharp added: “We had a great reaction to Lily & Val. There is a growing need for quality hand crafted art which is trend lead, and with Portico’s strong positioning in the market this is a great partnership to start the Lily & Val licensing programme in the UK, on the back of the brand’s success in the States.”

MGL is now actively looking for partners covering homeware, kitchenware and gift.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.