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MGL unveils Valentina in the Middle East - Licensing.biz

MGL unveils Valentina in the Middle East

Firm signs up a new bag and stationery partner for the territory.
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MGL launched Valentina at this year's Licensing Expo in Las Vegas, and since then, the art property has gone from strength to strength, with various international partners preparing to launch ranges in 2012.

The latest partner, Dubai Library Distributors will offer a variety of products such as back to school and social stationery, lunch boxes, wallets and various bag designs, including trolley bags.

Dubai Library Distributors, which has its own chain stores, will distribute the collection throughout the whole of the Middle East alongside its current major entertainment licences.

Sarah Lawrence, licensing manager at MGL, commented: "We are delighted to be extending our licensing program into the Middle East.

"We work closely with Valentina who continues to develop wonderful and intricate images specifically for our international partners”

In addition, Valentina has recently featured on Gordon Ramsey’s US show Kitchen Nightmares as the wall art, produced by Murals Your Way was chosen as part of a redesign for a new establishment.

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