While all the attention may currently be on Licensing International's 2009 move to Las Vegas, London-based Brand Licensing Europe has quietly been racking up the new exhibitors.
Organiser Advanstar has revealed another new batch today, including American Retro Museum, Bulldog Licensing, Cartoon Netwrok, Caroline Jane Church, Ludorom, Mary Evans Picture Library, The Picture Production Company, Punch Cartoon Library and Sublevel Studios. These will all appear at Olympia for the first time.
A number of previous exhibitors have also rebooked, with many up-scaling their stand space.
Aardman, TV-Loonland, Cathay Creative, Celebrities Entertainment, Chorion, Europacorp, Jane Evans Licensing and RDF Rights have all gone larger for 2008.
"It's a fantastic vote of confidence in Brand Licensing Europe that we have so many exhibitors signing up for the first time, as well as returning with an even larger presence," said Helen Gardner, MD of Advanstar.
"Though perhaps it's not surprising when you look at the statistics, which prove that Brand Licensing Europe is not only a showcase for our exhibitors, it's an event where real business is done.
"The ABC audit confirmed that 4,301 pure visitors attended Brand Licensing Europe 2007," Gardner continued. "This is an increase of eight per cent on 2006 and even higher than we had originally thought. Additional research has shown that an incredible 91 per cent of visitors have the power to authorise, approve or specify purchases at the event, and 55 per cent are likely to make a business purchase as a direct result of attending the show.
"This compares to 39 per cent in 2006 and shows that Brand Licensing Europe is a show where business is taken seriously."