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Mr Men Little Miss partners with Children with Cancer UK for RHS flower show - Licensing.biz

Mr Men Little Miss partners with Children with Cancer UK for RHS flower show

The garden, The Children with Cancer UK Mr Happy Mr Worry Hill has been designed by Reed Studio and celebrates 30 years of the charity’s work in funding scientific research into childhood cancer.
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The Mr Men Little Miss brand is teaming with the UK charity, Children with Cancer to host a themed garden at the Royal Horticultural Society’s largest flower show at Hampton Court Palace later this month.

The garden, The Children with Cancer UK Mr Happy Mr Worry Hill has been designed by Reed Studio and celebrates 30 years of the charity’s work in funding scientific research into childhood cancer.

The aim of the garden is to raise awareness of the crucial role scientific research plays in developing kinder, less toxic treatment for children and aid the more than 4,000 children and young people diagnosed with cancer every year in the UK.

The garden’s design represents the journey many families and children go through from diagnosis to treatment, highlighting the resilience of families and children affected by cancer as well as the fears, worry and pain they experience.

Dr Katie Hamilton, a clinical psychologist, has played an integral part in the design, having worked with children and their families living with cancer.

It is also set within Misterland, the home of the Mr Men characters with features from Mr Men illustrations.

Dhivya O’Connor, deputy chief executive of Children with Cancer UK, said: “The Children with Cancer UK Mr Happy Mr Worry Hill is a fitting way to celebrate our 30 anniversary. Children with Cancer UK raises and invests money for vital specialist research to help save the lives of children with cancer and keep their family together.

“The garden represents the immense progress made in childhood cancer treatment over the past 30 years since the charity was established, but also how much more work there is to do.

“We hope that the garden raises awareness of the value of scientific research into childhood cancers. It is essential we fight the injustice of cancer in children by investing in innovative new treatments like precision medicine that could improve surivial rates in even the hardest-to-treat cancers, and reduce the burden of toxicity for young cancer patients.”

Alastair McHarrie, licensing director, Mr Men Little Miss, added: “We are delighted to be working on this fantastic project and continuing our longstanding relationship with Children with Cancer UK.

‘We are very proud if in some small way Mr Men Little Miss can help raise awareness for this vital cause.”

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