Mr Trafalgar wins BLE 2013's License This competiton

Whimsical world of silhouette animal characters takes first prize at fourth annual competition.
Author:
Publish date:
Social count:
0
trafalgar.jpg

This year's BLE saw the crowning of the License This 2013 winner, a whimsical rodent drawn in distinctive black and white silhouette, Mr Trafalgar.

From the mind of Newcastle artist and illustrator, Jamie Patterson, Mr Trafalgar is a mysterious penny farthing-riding rat who inhabits a world of humanised animal characters.

Inspired by art nouveau and illustrators such as Aubrey Beardsley and Jan Pienkowski, Mr Trafalgar fought of stiff competition from three other finalists: The Fantastical Adventures of Elle, Princess Pirates and Railway of Life.

Chair of the judges, David Riley, managing director, Egmont Publishing Group, said: "License This 2013 produced a very high calibre of entrants, and the panel was confident that any one of the shortlisted brands could make it commercially.

"Howerver, there could only ever be one winner, and we were delighted to award the prize to Mr Trafalgar, developed by Jamie Paterson and Bella Binus.

"Original, quirky, amusing, distinctive, Mr Trafalgar has huge appeal for both adults and children across a range of categories. Well done."

The License This challenge, now in its fourth year, offers new creative concepts the opportunity to break into the global licensing industry.

In front of an audience at BLE on Thursday, October 17th, Mr Trafalgar was handed the first place prize of a fully furnished stand at Brand Licensing Europe 2014.

Mr Trafalgar's creator Jamie Patterson, said: "Winning this competition, it feels like I have flown to the moon and back. I am very happy."

Patterson's business partner, Bella Binus, added: "Winning License This has given us an enormous confidence boost to develop the property further.

"We are delighted to receive so much recognition and support from the panel, audience and organisers.

"We are excited at all the he challenges the next 12 months might bring and look forward to coming back with Mr Trafalgar to BLE 2014."

Image placeholder title

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.