"When I joined Brand Licensing in 2005 the show was at Earls Court and very different. We introduced a number of marketing initiatives for the 2006 event that helped it to become the successful showcase that it is today. These included introducing visitor, retailer and exhibitor focus groups, exhibitor happy hours, recruiting a dedicated person to target retailers, hiring a new PR agency, introducing the European Hosted Buyers Programme, changing venue, dates and pricing structure and introducing the Screening Suite."
To read the full interview, click here.
Each week, My Life in Licensing will feature a different member of the licensing community, finding out how they started in the business and how their career has progressed since then.
If you are interested in appearing in a future My Life in Licensing, email Samantha Loveday.