TV chef, author and presenter, Nadiya Hussein is to take part in a live Q&A at Brand Licensing Europe as part of the show’s food and beverage theme for 2018.
The TV personality will join a line up of food and drink centred must-sees, including the show’s brand new BLE Kitchen where MasterChef 2018 winner Kenny Tutt will be cooking up a storm and Guinness sommelier Ian Logan will be revealing how to pair beer with food.
Hussein, who won the Great British Bake Off in 2015 in front of 15 million viewers and whose licensing representation is Ian Downes of Start Licensing, will be interviewed live in the Brands & Lifestyle Theatre from 10.30am to 11.15am on Tuesday, October 9th.
“This is a real coup for BLE,” said brand director Anna Knight, “Nadiya has become a huge broadcasting sensation in her own right since Great British Bake Off and is somewhat of a national treasure in the making. Her journey sinc winning GBBO, including a move into licensing, will be fascinating for our visitors to hear - we’re thrilled to have her on board.”
This will be the first year of the BLE Kitchen and to celebrate, global content creator, producer and distributor Endemol Shine Group will host two session in the Kitchen on Wednesday, October 10th to showcase its diverse portfolio of brands, including MasterChef.
In addition to presenting live cookery demos, two of the show’s MasterChefs will host mystery box challenges with the audience, who will have a chance to win mini mystery box gifts.
Jane SMith, group director, brand licensing and gaming, Endemol Shine Group, said: “It’s great to be a part of BLE once again and this year’s theme offers the perfect ocassion to showcase on of our biggest brands, MasterChef.
‘On Wednesday, October 10th, we will be hosting two live sessions in the food activation area with some top finalists from the show, including this year’s UK winner Kenny Tutt. MasterChef is a phenomenal brand that resonates with global audiences both on and off the air, and our sessions will be a great opportunity for all attendees to com and experience the world of MasterChef.”
Elsewhere and on Tuesday, October 9th, Diageo will host a live demo called Guinness & Food: The Perfect Pairing, with a cookery demonstration by a chef form the Guinness Storehouse in Dublin. Meanwhile, Guinness sommelier Ian Colgan will talk through the process of beer and food pairings and couple each dish with a contemporary Guinness beer variant.
In addition to all of this, BLE will also be home to some of the world’s best loved food and beverage brands, including Baileys, Captain Morgan, Johnnie Walker, TGI Fridays, Godiva, McVities, Chupa Chups, Pimms, Becks, Kelloggs, Pringles, Butterkist, Ready Steady Cook and a whole lot more.
BLE brand director, Anna Knight, said: “We are so excited by this year’s F&B line-up - it’s always brilliant when we have the opportunity to bring licensing to life and what better way to do that than with MasterChefs, a Guinness sommelier and a Great British Bake Off winner.
“BLE’s 2018 food and beverage was selected due to its rapid growth - global retail sales of F&B licensed products in 2017 wer valued at $16.3 billion, rising four per cent from the same figure in 2016 and growing by $1 billion since 2015 - and constant reinvention within licensing.
“In addition to an extensive range of exhibitors representing food and beverage, restaurant or culinary brands, attendees can also meet character and entertainment brands showcasing their food and beverage ranges - it’s going to be a really insightful experience.”
Three Brands & Lifestyle theatre sessions will chart the journey of F&B licensing:
Tuesday 9th October – 14.30-15.00: Earning the right to approach food licensees
Will Stewart, Managing Director, The Point. 1888
Bethan Garton, Retail & Brand Director, The Point. 1888
Wednesday 10th October – 13.30-14.00: Panel Discussion: How to build a successful food licensing programme
Moderator: Serena Sibbald, VP Brand Development, Beanstalk
Panellists: Christine Cool, Licensing Manager, Chupa Chups; Declan Hassett, Senior Brand Licensing Manager, Diageo
Wednesday 10th October – 14.30-15.00: How to keep innovating with F&B brands in licensing
Christine Cool, Licensing Manager, Perfetti Van Melle
Marta Ballesteros, Licensing Manager, Perfetti Van Melle