The former Licensing New Europe show and conference has been given a makeover for its 2012 event.
The show will now be called Licensing@Russia and will run from March 14th to 16th 2012 in Moscow.
The timing of the event - which last year attracted over 350 participants - will coincide with other key shows taking place in Moscow, notably Toys & Kids Russia and the Skrepka International Stationery Expo.
"Since announcing the move to Russia we have been dealing with constant demands for information from the international licensing community, so we are delighted to be able to confirm the official name and date," said Goran Krnjak, MD organiser Creata.
"Licensing@Russia presents an amazing opportunity for anyone looking to become acquainted with the massive potential offered by the Russia licensing sector. The timing of the event also gives visitors the chance to enhance the value of their visit by attending a number of shows and tapping into the huge depth of expertise that will be on offer."
Zeljko William Krnjak from the LIMA New Europe office in Moscow, added: "Russia is establishing itself as the next frontier for licensing and branding, and Licensing@Russia is for those in the industry who want to step into this market."
For further details on Licensing@Russia, click here to visit the official website.