The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has confirmed that Nikon UK Limited has become a licensee of London 2012.
The licence will be used on a range of binoculars, telescopes and laser rangefinders aimed at spectators. As part of the deal, Nikon UK will supply the sport optics to competitors and Olympic officials.
LOCOG commercial director Chris Townsend said: “This is a deal which crosses both our merchandise and sport programmes. Their equipment will be used by spectators and competitors alike at sports like archery, sailing and shooting, getting everyone closer to the action.”
The London 2012 merchandise programme is expected to raise around £80 million of the £2 billion required for the staging of the Games.
As part of the push, LOCOG recently unveiled 10,000 licensed products at Spring Fair, while the first London 2012 shop opened its doors at Heathrow's Terminal 5 last month.