Nitro Circus launches first official online store

The site - - features an initial roll out of t-shirts, sweatshirts and headwear from '47, featuring the same designs as worn by Nitro Circus athletes such as Travis Pastrana.
Publish date:
Social count:
0 0nitrocircus.jpeg

Action sports event and entertainment brand Nitro Circus has launched its first online store, offering exclusive apparel as styled by its line-up of extreme athletes.

The site - - features an initial roll out of t-shirts, sweatshirts and headwear from '47, featuring the same designs as worn by Nitro Circus athletes such as Travis Pastrana.

Many of the lnies featured on the site are over 18 months in the making and the result of an extensive collaborative process spearheaded by the Nitro Circus team, icludig Jonathan Dupree, global creative head, consumer products.

“These new designs look and feel great, and after wearing this gear on tour they can take all of the punishment we dish out,” said Pastrana. “I think fans are going to be really excited, too. We all remember wanting to follow in our heroes’ footsteps as we came up.”

This announcement represents the first phase of Nitro Circus’ extensive licensing and consumer products strategy. In the coming months, Nitro Circus will unveil an expansive collection globally across both soft-lines and hard-goods inclusive of sporting goods, toys, video games and more.

“This site is a huge step forward for Nitro Circus, not only from a revenue standpoint but also for brand growth,” said Mike Porra, Nitro Circus CEO and creative director. “At the same time, it helps us connect with our fans and gives them another way to experience Nitro Circus.”

“This is just the first step in a comprehensive plan extending our licensing range into consumer products,” concluded Peter Maule, global head of licensing for Nitro Circus. “Going forward, we will apply the dynamic brands of both Nitro Circus and our athletes to reach fans worldwide.” is a joint venture with Nitro Circus and global licensing leader Velocity Brand Management (VBM). Already Nitro Circus’ agency of record in Australia and New Zealand, VBM brings years of experience with the biggest brands in sports including the National Basketball Association (NBA), English Premiere League (EPL), NRL Australia and more.

For photos of the new Nitro Circus Collection in action, backstage and behind the scenes, go here, and to see a teaser trailer go here.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.