Action sports entertainment brand, Nitro Circus has teamed with Savvi to develop a line of printed entertainment products.
The new deal will see Nitro Circus and its lineup of action sports athletes star in a range of tattoos, stickers, activity kits, colouring and paint products and more.
The partnership is the latest in a line of licensees to have signed with Nitro Circus who has entered the licensing arena ‘in full force’ with a global strategy encompassing soft lines, hard goods and including sports goods, toys and more.
Nitro Circus’ audience continues to grow as a live tour of action sports having visited more than 60 cities across North America prepares to wrap up this October.
“Nitro Circus is about aspiration and achievement,” said Peter Maule, Nitro Circus’ global head of licensing.
“Our events foster friendship and fun, messages that resonate strongly with kids and parents alike. We are thrilled to partner with an industry leader like Savvi. Its products are entertaining, high quality, affordable and offer families a true value.
“Saavi’s global retail reach, with over 65 thousand stores around the world is top notch.”
Brian Mueller, vice president of product development and marketing at Savvi, added: “Savvi products are kid powered and engage children’s imagination and creativity.
“Fueled by a child’s inspiration, personalization, and self-expression, Savvi’s product line up of tattoos, stickers, activity kits, colouring and paint products relies on kid power to unlock a child’s activity, happiness and engagement.
“That connection, coupled with the supercharged fun of Nitro Circus, promises to be an exciting combination.”