NMSI Enterprises becomes Science Museum Group - Licensing.biz

NMSI Enterprises becomes Science Museum Group

Group looks to capitalise on the public's growing appetite for science.
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NMSI Enterprises, licensor of the brands Science Museum, National Railway Museum and Flying Scotsman has been renamed Science Museum Group. 

The group will continue to handle licensing for all brands, publishing and image sales.

Since merging with the Museum of Science and Industry in Manchester, the Science Museum Group now attracts more than five million visitors per year.

In February The Science Museum recorded its highest number of visitors in a single day at 20,000.

To take advantage of the growing interest in science and attract even more visitors, SMG is set to broaden its scope with a series of new attractions and events such as ‘Universe of Sound’, a virtual 132-piece orchestra that lets visitors take part in the performance.

Roger Highfield, director of external affairs, Science Museum Group, said: These great figures reveal that the public is switching on to science. Some speculate it is due to the ‘Brian Cox effect’, interest is spared by The Big Bang Theory comedy, or that it is inspired by the quest for the Higgs particle at CERN. But I think it is also because people increasingly realise the amazing extent to which science and innovation define modern culture.”

Culture Minister Ed Vaizey said: “It’s brilliant to see these museums attracting record breaking numbers. It’s clear the UK’s appetite for science is burgeoning, and the new Science Museum Group has got an exciting vision for the future to ensure this continues.”

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