The National Museum of Science and Industry is expanding following a restructure of the commercial development b2b team.
Following the appointment of former Classic Media and Ragdoll executive, Anya Hollis as head of commercial development at the Science Museum, the nine-strong team has also added a further three managers.
Carin Grix is senior licensing manager; Brenda Conway is senior creative manager; and Jeremiah Solak is senior image library manager.
The NMSI group - which includes the Science Museum, The National Railway Museum and the National Media Museum - is also now looking for a senior licensing executive.
"The museums really are gigantic gold mines," said Hollis. "With only eight per cent of items on show at any one time, we have thousands of fascinating objects and images from which to build amazing licensing and publishing programmes. We have had huge success with the Science Museum and Flying Scotsman brands, and now with the new team in place, I am really looking forward to the coming months and the new developments we have planned for Brand Licensing Europe."