NUREMBERG 09: Giochi Preziosi gets Bella Sara

Company signs with ITV Global Entertainment to be pan European toy partner.
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The new deal was brokered by ITV Global Entertainment’s Italian agent, Teamworks, the licensing agent for the property.

The deal will see the firm launch Bella Sara toys across European territories from November 2009. Along with the distribution of the trading cards, the company will also be developing a Bella Sara back-to-school range, featuring stationery, gifts and a bi-monthly fanzine for the Italian market.

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