NUREMBERG 09: Studio 100 secures more partners

Classic properties and new titles being shown by licensees at International Toy Fair.
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Studio 100 Media/EM.Entertainment has secured a number of new partners for some of its classic properties, plus some new additions to its portfolio.

As previously revealed at UK Toy Fair, Jumbo will be rolling out plush based on Big and Small in the UK and Ireland from the autumn. In addition to this, Studio 100 has also agreed extensive distribution cooperations for the German-speaking region with Jumbo Spiele and Funny Farm.

As well as Vicky the Viking, both partners are taking on the distribution for Maya the Bee, Tabaluga and Heidi, as well as a number of new licensed brands in the Studio 100 portfolio.

Nuremberg has seen the first look at official licensed products for girl band WIR3, for example, while Dive Olly Dive merchandise will also be on show.

"With Jumbo Spiele and Funny Farm, two established, international companies have put their faith in our licence material," said Patrick Elmendorff, MD of Studio 100 Media. "The International Toy Fair offers an ideal setting for establishing a successful start to these long-term partnerships."

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