NUREMBERG 2010: Gogo's to appear in LicenseCenter - Licensing.biz

NUREMBERG 2010: Gogo's to appear in LicenseCenter

Bulldog brand to be showcased in special area at International Toy Fair.
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Playground craze Gogo's Crazy Bones will be featuring in the LicenseCenter at this week's Nuremberg International Toy Fair, which kicks off today (February 4th).

The special area is a showcase of the world's hottest brands, and Gogo's inclusion reflects the huge impact it has made in the market since launch.

UK licensees for the brand include Bacup, Sambro, Portico, Pyramid, Roy Lowe & Sons, Infocado, Zap, HTI, Poetic Gem, VMC, MV Sports, Alpa, Vogue, Winning Moves, Eaglemoss, Penguin and Random House.

It is also a hit overseas - in Spain, Medialive is on board for publishing, while in Benelux licensees include Glow Europe, Van der Erve and Belltex.

Elsewhere, Random House and Penguin have both launched their publishing lines in Australia, New Zealand and Germany, while Winning Moves will be introducing its Top Trumps line into additional territories.

"It's fantastic news that Gogo's is featuring in the LicenseCenter," said Bulldog MD, Rob Corney. "It is recognition of not just the brand's astonishing success to date, but also the potential for increased growth in 2010."

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