With toy giant Martin Yaffe already on board as master toy licensee, the Picture Production Company and Bulldog are now beginning to fill in the gaps of the Pinky & Perky licensing programme.
At a recent licensee meeting at the Kempinski Hotel, London, the firm revealed further details and showed off the new-look cartoon for the first time. It is due to launch in a key teatime slot on BBC1 and CBBC in the autumn.
As well as Martin Yaffe (which will be developing toys and merchandise for boys aged five to nine), the interactive licence is in place, with a Nintendo DS game due to hit stores around Easter 2009. Advanced negotiations are currently taking place regarding apparel and other categories.
A number of other prospective licensees are in discussions for product launches throughout 2009, leading up to a major range for Christmas. The licensing programme will coincide with a major marketing and PR blitz to help raise awareness at both trade and consumer level.
The show is aiming to appeal to both kids and adults, with voice talent including Kevin Bishop from Channel 4's The Kevin Bishop Show. International TV sales are being handled by Granada International, with sales already confirmed in the Nordics and the show due to start this year on France 3.
Granada has a series of promotional events planned, including Mipcom Junior in October.
"The sheer energy and excellence of the new series combined with Pinky and Perky's presence as an established brand, means the licensing potential is huge," explained Mark Hurry, legal and commercial director at PPC Enterprises.
"There is a massive amount of interest surrounding this property - not only is the new show a sure fire hit, but Pinky and Perky is a classic brand that is still fondly remembered, making press interest a virtual certainty."