Already a hit in the greetings card sector, Over the Moon is extending the reach of its Pip brand with a new set of notebooks.
Launching at Autumn Fair - which is being held next week at the Birmingham NEC - the firm believes the notebooks will lead the way for a range of licensing opportunities for the brand.
The cards are stocked in over 500 outlets in the UK, including Fenwicks and all branches of John Lewis, while it is also available in Australia, New Zealand, Japan, Canada and several European territories.
Pip also features on Moonpig, selling almost 20,000 cards since its launch on the site in May.
"The new notebooks look fantastic and are sure to be a huge hit," said Kirsty Guthrie from KJG, the licensing agent for Pip. "This demonstrates Pip's versatility and potential and I am looking forward to developing a strong licensing portfolio for the brand."